This is the business version of the previous article (change your story, change your business (and your life)).
This article IS suitable for people that prefer their information delivered in bullet points.
First, how can you recognise if you have a business story that is worth changing?
If you often say things like this:
If any of this applies, it is the time to change your story.
Changing your business story has 3 components:
Before we do this, what are benefits of changing your story?:
Changing your story will unblock the flow of events in your business in a way that will surprise you. It will energise you and your employees and will allow you to connect better with your perfect customer.
How do we do this?:
For example: “We are an innovative technology company with a new product in the market. Even when our product is better than the incumbent, the market cannot deal with us. We are ahead of our time. The customers don’t understand us. They seem to like us in the initial engagement, but then they don’t buy our products because it defies the way they have been operating until now and they have fear of change. It takes us 18 months to get a sale.”
For example: “Our purpose is contributing in the way of xxxx so our customers have more effectiveness in the way they do their work and are happier. We really care for our customers and like them as human beings. We would like to have a business in which clients are known to us personally and we know exactly how we have improved their lives. We usually become friends with many of them and know them and they families at a personal level. Our employees feel like a big family and also our customers”.
For example: “ Our business is the result of distilling the experience, the knowledge, the training and the passion of its amazing leaders. These leaders came together for a purpose that is bigger than them. They are so excited about what they are up in the world that is contagious for employees and customers. The employees are really excited about our vision. Customers come up from everywhere and are aligned with our values. They have big visions as we do. We want to contribute to 1 MM people and their families with our technology in the next 10 years. We have come together, leaders, employees and customers to create something extraordinary. We have a lot of fun while we get there. The best part of these business is the amazing people that we meet.”
For example from part 3:
Do this consistently and you will be amazed at the results. Or call me up to implement it for you...:)
Either way, come and share with us if you do any of this, or would like to do it and why.
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